LEGO unveils "She Built That" campaign, remixing RUN DMC's ‘It’s Like That’

LEGO just dropped some serious beats and bricks with their latest campaign, She Built That — a re-imagining of RUN DMC’s classic “It’s Like That,” now flipped into an empowering girl power anthem. Remixing the old-school track with a fresh new vibe, the campaign challenges the outdated idea that building is “just for the boys.” Enter the Global Girls Crew — a fierce squad of young innovators from the US and beyond, ready to break barriers and build dreams. With mic drops, high tops, and lots of LEGO bricks, this campaign celebrates girls who build their worlds, one awesome creation at a time. Building isn’t just fun — it’s fearless. And yeah, She Built That.